MacroMarketinProposal · Oct 2026
A Meta Ads system that books consultations for Pulse Protocol doctors.
Ads, landing pages and follow-up built to turn U.S. and Canadian patients into booked consultations with your surgeons. Pilot: Dr. Jonathan Zaga.
For now, every page in this proposal is built for mobile, where most Meta Ads traffic arrives. Desktop versions come later.
01 What we'll do
We run Meta Ads that generate consultations for Dr. Zaga.
There are two ways to turn an ad click into a consultation. We can run either one, or both.
Option A · Patient books directly
Ad→Landing page→Online calendar→Booked
The patient picks a time on the calendar. No call needed to book.
Option B · Pulse team calls the lead
Ad→Landing page→Contact form→Pulse calls→Booked
We capture name, phone and email. Your coordinators call and book the consultation.
02 Awareness levels
Not every patient is at the same point. We start with the closest.
An awareness level is how close a person is to making a decision. We work with three. The further right on the line, the closer to booking.
L3UnawareHasn't considered surgery abroad
L2ConsideringWants surgery, unsure about Mexico
L1ReadyWants surgery in Mexico
BookedConsultation scheduled
← Far from bookingClose to booking →
L1Ready for Mexico Phase 1
Wants the procedure and trusts Mexico. Only needs a reason to choose Dr. Zaga.
L2Considering surgery Phase 2
Wants the procedure but doubts Mexico. Needs proof that it's safe first.
L3Unaware Phase 3
Interested in a change, hasn't considered surgery abroad. Needs the full story.
Why we start with Level 1
- They're already close to deciding
- Fewer ads and less budget to convert them
- Faster bookings, so Meta learns faster
The full plan covers all three levels. Level 1 proves the system; Levels 2 and 3 scale it.
03 Sales angles
A sales angle is the reason we give someone to stop and listen.
Each ad leads with one angle. We test them against each other to find what moves each awareness level.
Savings40–60% less than comparable U.S. care
Equal or better qualityU.S.- and Canada-trained, board-certified
A better alternativeAn option beyond what's available at home
The tripRecovery coordinated, from airport to follow-up
The surgeonHis story, honesty and named team
Patient proofReal stories from people who made the trip
Spicy hook · challenges a belief"Mexico isn't the risk. Choosing your surgeon by price is."
Precision hook · filters the right patient"Already planning surgery in Mexico? Talk to a Toronto-trained surgeon first."
Seductive hook · builds curiosity"There's a black dot on his office wall. Every patient has to find it."
04 The system map
Each level gets its own creatives and landing page.
All three paths end in the same place: a booked consultation.
Funnel boardPulse × Macro
Level 3Phase 3
CreativesEducation & stories
Landing pageFull journey
Level 2Phase 2
Creatives"Might be in Mexico"
Landing pageSafety first
Level 1Phase 1
Creatives"Surgeon over destination"
Landing pageWhy Dr. Zaga
BookingCalendar or Pulse call
Thank You PageVideo, team, proof
Email sequenceUntil the appointment
Booked consultation
AdsLanding pagesShared by all levels
05 Sample creatives
These are sample creatives from the campaign.
Each one is built for one awareness level and one sales angle.
Level 1Angle: The surgeonSpicy hook
"Your surgeon matters more than your destination."
For people who already chose Mexico. Shifts the decision to the surgeon.
Level 1Angle: Better alternativeSpicy hook
"Your first choice isn't always your only choice."
For people already comparing surgeons. Also used in retargeting.
Level 2Angle: Equal or better qualitySeductive hook
"The surgeon you're looking for might be in Mexico."
For people who want surgery but haven't considered Mexico.
Level 2Angle: The surgeonSeductive hook
"There's something about this surgeon you didn't expect."
Curiosity first. Also tested against Level 1 creatives.
06 Landing & Thank You pages
See exactly what a patient sees.
Live sample · Level 1Landing page: Dr. ZagaTap to see the page a patient lands on
Click to view →
Live sample · After bookingThank You PageTap to see the page after booking
Click to view →
The Thank You Page does three jobs
- Reinforces the decision with a video from the doctor and his team.
- Shows social proof matched to the patient's awareness level.
- Trains Meta to find more people who book, and stops spend on people who already did.
07 Email sequence
Emails until the appointment, so the patient shows up.
| When | Email |
|---|
| Instant | You're booked. Here's what happens next. |
| Day 1 | The surgeon who tells you the truth first |
| Day 2 | "I was nervous too." (testimonial) |
| Day 3 | Safety you can see, down to the name |
| −1 day | How to prepare for tomorrow |
| −1 hour | Join link + reschedule option |
Macro delivers
- Thank You Page
- Email templates
- Sending schedule
Pulse handles
- Uploads to its email system
- Shares open, click and reply rates
08 Accounts & data
Clear ownership from day one.
Facebook Page & Instagram
Partner access onlyDoctor owns
Ad account
Provided as part of the serviceMacro provides
Medical records
HIPAA-compliant platformPulse owns
MacroMarketin is based in Florida and follows Florida data-protection requirements. We store only:
NamePhoneEmail
09 Investment
We propose starting at $150 a day.
A monthly ad budget of $4,500, measured over 90 days.
Proposed budget
Ad investment
$150 / day in ads
- Monthly ad spend
- $4,500
- Level 1
- ~$75/day
- Level 2
- ~$50/day
- Retargeting
- ~$25/day
- Management fee
- TBD
| Per month | Leads | Booked | Attended | Surgeries |
|---|
| Estimate | 56–112 | 20–39 | 12–24 | 2–4 |
Estimates, not guarantees. Assumes $40–80 per lead, 35% book, 60% attend, 15% close. Confirmed in the first 30 days.
10 Roadmap
The first 90 days.
Weeks 1–2SetupAd account, pixel, landing page, Thank You Page, emails
Days 1–30Launch Level 1Find the winning angles and creatives
Days 31–60OptimizeOptimize toward booked consultations; launch Level 2
Days 61–90ScaleMore budget on what works; prepare Level 3
11 Next steps
Ready when you are.
- Approve the $4,500 monthly ad budget
- Choose how leads become bookings: calendar, Pulse call, or both
- Grant partner access to Dr. Zaga's Facebook Page and Instagram
- Share testimonials, pricing ranges and companion policy
- We launch within two weeks